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BU 362

Applied Marketing

67%Liked

Easy

60%

Useful

40%

3 ratings

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.

67%Liked

Easy

60%

Useful

40%

3 ratings

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.

BU 362

Applied Marketing

67%Liked

Easy

60%

Useful

40%

3 ratings

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.

67%Liked

Easy

60%

Useful

40%

3 ratings

This course will apply the tools and concepts introduced in BU352 to marketing decision-making processes and brand development and management. Through the use of cases and experiential exercises, students will develop the analytical and communication skills necessary in effective product, services and brand marketing strategy. Prerequisites: BU352.

BU 362 Prerequisites

BU 352 (Min. Grade D-)

BU 362 Leads To

BU 422, BU 432, BU 452, BU 459, BU 462, BU 469, BU 470, BU 472, BU 412, BU 442, BU 479, BU 482

BU 362 Restrictions

Must be enrolled in one of the following Levels:

Undergraduate (UG)

Cannot be enrolled in one of the following Year Levels:

Year 1 (1)

Not Applicable (N)

Course Reviews

Very consulting style course. Projects are pretty much a B guaranteed but participation can be high especially oral. Final exam is fine but major time constraint is the challenge but 80-85 is doable if you are through and follow framework.

Easy

Useful

Liked

— Business Administration (BBA) student, taught by Tina M Blanchette

Case-based course with lots of in-class discussion. Not too bad if you have a good prof, otherwise a snooze-fest

Easy

Useful

Liked

— Computer Science student

Absolute dog**** course. Didn't learn anything. They barely communicate expectations and everyone just ends up getting in the 70s. One of the most boring courses in all of BBA, plus mandatory attendance lol.

Easy

Useful

Liked

— Business Administration (BBA) + Computer Science (BCS), University of Waterloo student, taught by Hillbun Ho

Course Schedule